We partnered with The Wisdom Council to produce a series of films on a new model portfolio service for HSBC Global Asset Management. The series highlights HSBC’s global expertise, understanding risk and cost & transparency. The films’ creative tone was adapted from HSBC’s new branding guidelines. We developed a whole new iconography language to explain the complex messages through an elegant narrative, using the red, black and white colour palette.

HSBC|Iconography design


HSBC|Global Expertise

HSBC|Cost & Transparency

HSBC|Product Risk