We partnered with The Wisdom Council to produce a series of films on a new model portfolio service for HSBC Global Asset Management. The series highlights HSBC’s global expertise, understanding risk and cost & transparency. The films’ creative tone was adapted from HSBC’s new branding guidelines. We developed a whole new iconography language to explain the complex messages through an elegant narrative, using the red, black and white colour palette. To the left is the trailer… and this page explores the series. HSBC Investment films