We were asked by Field Bionics a pre-seed stage blockchain start up, to collaborate with them on creating their initial brand identity. To position their brand in this unique space, we developed 3 logotypes which sit at the base of their product initiatives. Each logo has it’s own characteristics and palette, however Field bionics were conscious from the outset, that the brand was always in constant motion, based on what the products were offering. Therefore we wanted to create a brand tied to motion and its live attributes.

From the UI and updated font design to the website, the brand began to evolve into 3 connecting islands of information which created a clear and standout path for each customer to utilise and importantly customise to their own requirements. Field Bionics is a company and a brand which sees its capabilities beyond supply chain technology, building a strong brand framework for the future.