We were asked by Ai-London to create some video content for their new upcoming Maturity Platform in the Fintech space. This Child Trust Fund portal will create a seamless process through which policyholders can review their options. Even though this was strictly a business to business service, the tone & language needed to feel inclusive for policyholders, while covering complex methodology. We developed a script based on the key features of the platform, defining key messages and a narrative arc.